What kind of business is this? Retail? Wholesale? Service? Or what else?

I’m a graphic designer.
I create business cards, door hangers, pamphlets, rack cards, presentation folders, etc etc etc.

Here’s how a sale goes:
1. Meet the customer.
2. Learn what the customer needs.
3. Bring the need home to get a bid from a company in another state who does all the work, with whom I’m not an employee, partner or anything (just another customer – or “broker”).
4. E-mail, call or hand-deliver the bid to the customer for the product the customer wants.
5. Collect the money (my cost + mark-up).
6. Send the design to the company in another state.
7. Keep the profit.
8. The product is then sent to the customer (blind-shipped so they don’t know who exactly did the printing) or sent to me if the customer would prefer that I deliver the product myself.
9. Rinse, repeat.

I have found definitions on the internet that say retail businesses:
‘Retailing’ consists of the sale of goods/merchandise for personal or household consumption either from a fixed location such as a department store or kiosk,


In commerce, a retailer buys goods or products in large quantities from manufacturers or importers, either directly or through a wholesaler, and then sells individual items or small quantities to the general public or end user customers, …


I think I’m actually a Service business since I process one order at a time, I don’t create the product or purchase it in advance of the sale and I don’t hold any inventory. I don’t do any work besides making the sale and creating the artwork on my computer.

Is this retail because a product is being sold, or is this service since I’m a print broker and sell the service of design which leads to the final product being delivered to a customer’s hand?

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