I know a lot of us have taken advantage of special incentivizes for using American Express cards on their Small Business Saturday in past years. Sadly Amex has announced that they are putting their resources elsewhere for this year’s event and cardholders will not see any offers.
As in years past, American Express will continue to drive awareness of Small Business Saturday and encourage consumers to shop small through local and national advertising.
This year we are not offering a statement credit offer for Card Members on Small Business Saturday, but are instead increasing the support and resources we provide to help small business owners market the day within their communities and truly make it their own. Learn about the materials we make available at ShopSmall.com/GetReady:
Customizable marketing materials
Free online ads
Shop Small merchandise kits (while supplies last)
Educational event guides
We are also significantly expanding our grassroots advocacy efforts, such as the Neighborhood Champion program, to facilitate more community events and activities to engage local communities to shop small on Small Business Saturday.